Basic Information

Please enter basic information about your company.

  • label : Company Name

    value : ROI·DNA

  • label : Project Start Date

    value : 08-06-2018

  • label : Service Purchased Date

    value : 08-06-2018

Business Model

Please explain your business model.

  • label : Description

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit.

Unique Selling Proposition

What features or services differentiate you from your competitors?

  • label : Description

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit.

Swot Analysis

Please briefly describe the following company attributes.

  • label : Strengths

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam.

  • label : Weakness

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam.

  • label : Opportunities

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam.

  • label : Threats

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam.

Top Products Or Services

What features or services differentiate you from your competitors?

  • label : Product OR Service

    value : Sed ut perspiciatis unde omnis iste natus.

  • label : Average lob annual value

    value : 100

  • label : Length of sales value

    value : 100

  • label : % of current revenue

    value : 100

  • label : Desired % of revenue

    value : 100

  • label : % focus

    value : 100

  • label : Product OR Service

    value : Sed ut perspiciatis unde omnis iste natus.

  • label : Average lob annual value

    value : 100

  • label : Length of sales value

    value : 100

  • label : % of current revenue

    value : 100

  • label : Desired % of revenue

    value : 100

  • label : % focus

    value : 100

  • label : Product OR Service

    value : Sed ut perspiciatis unde omnis iste natus.

  • label : Average lob annual value

    value : 100

  • label : Length of sales value

    value : 100

  • label : % of current revenue

    value : 100

  • label : Desired % of revenue

    value : 100

  • label : % focus

    value : 100

New Product Introductions

Any new product introductions planned for the next twelve months? If so, what is the timeline for launch?

  • label : Description

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit.

CRO & Go To Market

What is your GTM strategy? What has worked and what has not?

  • label : Description

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit.

Competitors & Differentiators

Please list your top 3-5 competitors and your differentiators, and list them in rank order.

  • label : COMPETITOR

    value : Name here

  • label : PRODUCT LINE

    value : Name here

  • label : Differentiator

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem.

  • label : COMPETITOR

    value : Name here

  • label : PRODUCT LINE

    value : Name here

  • label : Differentiator

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem.

  • label : COMPETITOR

    value : Name here

  • label : PRODUCT LINE

    value : Name here

  • label : Differentiator

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem.

Points Of Contact

Contact information of key contributors

  • label : Name

    value : Name here

  • label : Title

    value : Mr

  • label : Email Address

    value : email@address.com

  • label : Phone Number

    value : 18888888888

  • label : Name

    value :

  • label : Title

    value :

  • label : Email Address

    value :

  • label : Phone Number

    value :

  • label : Name

    value :

  • label : Title

    value :

  • label : Email Address

    value :

  • label : Phone Number

    value :

  • label : Name

    value :

  • label : Title

    value :

  • label : Email Address

    value :

  • label : Phone Number

    value :

  • label : Name

    value :

  • label : Title

    value :

  • label : Email Address

    value :

  • label : Phone Number

    value :

Product Flows

What are the landing pages and product flows for each product?

  • label : Description

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

Sales Process

Please walk us through the steps of your sales process, from after you receive an application from the website until the lead becomes a customer. What is the typical length of your sales cycle and what are the touch points as they go through that cycle?

  • label : Description

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

Seasonality

Does your product have any major sales cycle seasonality? For instance, for longer purchase cycles does your product have a yearly budget consideration?

  • label : Description

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

  • label : file

Target Audience, Channels, KPIs

What are the top 3-5 job roles that you need to target?

  • label : Description

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

Key Performance Indicators

Which of the following metrics do you actively measure?

  • label : New Customer Accounts

    value : checked

  • label : Website Visitors

    value : checked

  • label : Users

    value : unchecked

  • label : Web Conversions

    value : unchecked

  • label : Number of Phone Callss

    value : checked

  • label : Customer Lifetime Value

    value : checked

  • label : Cost Per

    value : unchecked

  • label : MQL

    value : unchecked

  • label : SQL

    value : unchecked

  • label : Conversion

    value : unchecked

  • label : Revenue

    value : unchecked

  • label : Revenue Per Account

    value : checked

  • label : Profit Margin

    value : checked

  • label : Other

    value : unchecked

  • label : Description

    value :

SEM Goals (per month)

Please define the SEM goals (per month) by conversion type, product, service, etc.

  • label : KPIs

    value :

  • label : Current Metric (AVerage Based on Last 2 Months)

    value :

  • label : GOAL METRIC

    value :

  • label : KPIs

    value :

  • label : Current Metric (AVerage Based on Last 2 Months)

    value :

  • label : GOAL METRIC

    value :

SEO Goals (per month)

Please define the SEO goals (per month) by conversion type, product, service, etc.

  • label : KPIs

    value : Name here

  • label : Current Metric (AVerage Based on Last 2 Months)

    value : 100

  • label : GOAL METRIC

    value : 100

  • label : KPIs

    value : Name here

  • label : Current Metric (AVerage Based on Last 2 Months)

    value : 100

  • label : GOAL METRIC

    value : 100

Digital Advertising Goals

For any Digital Advertising Campaign, what are your top 3-5 strategic goals for the next twelve months?

  • label : Description

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

Editing Content & Source Code

Are you using a Content Management System to publish pages of your website, like WordPress or Drupal?

  • label : Description

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

Access Account

What web analytics platform(s) are you using?

  • label : Description

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

Marketing & Design Collateral

Link to creative assets on shared drive. (Box, Google Drive etc.) Logos, images, illustrations, etc.

  • label : URL

    value : linkhere.com

  • label : file

  • label : URL

    value : linkhere.com

  • label : file

  • label : URL

    value : linkhere.com

  • label : file

Additional Collateral

Please provide the following (if possible):

  • label : Product sample, demo account, or login for free account for online service (if applicable):

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

  • label : Please attach any previously completed reporting and analysis about your company.

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

  • label : Any testimonials or endorsement letters from customers:

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

  • label : Any buyer personas for target customers:

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

  • label : Recommended background reading:

    value : Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.